Festival and Events Management
Festival and Events Management: an international perspective is a unique text that examines the central role of events management in the cultural, tourism, and arts industries.
With international contributions from both industry professionals and academia, the text covers a variety of important topics:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies, and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Festival and Events Management: an international perspective is a unique text that examines the central role of events management in the cultural, tourism, and arts industries.
With international contributions from both industry professionals and academia, the text covers a variety of important topics:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies, and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Description
Festival and Events Management: an international perspective is a unique text that examines the central role of events management in the cultural, tourism, and arts industries.
With international contributions from both industry professionals and academia, the text covers a variety of important topics:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies, and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
