Public Relations
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialisation than ever before. Hand in hand with the growth of the industry, educational programmes have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.
Based on competencies identified by organisations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.
The book also features online resources for instructors:
- Sample course syllabus
- Discussion questions
- Suggested midterm and final project
Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialisation than ever before. Hand in hand with the growth of the industry, educational programmes have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.
Based on competencies identified by organisations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.
The book also features online resources for instructors:
- Sample course syllabus
- Discussion questions
- Suggested midterm and final project
Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Original: $196.56
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$68.80Description
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialisation than ever before. Hand in hand with the growth of the industry, educational programmes have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.
Based on competencies identified by organisations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.
The book also features online resources for instructors:
- Sample course syllabus
- Discussion questions
- Suggested midterm and final project
Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
