Revealing the Corporation
As the concepts of corporate identity, communication, image, and branding have caught the imagination of both scholars and managers, new ways of conceptualising organisations have arisen. This international and multidisciplinary collection of works captures the quintessence of the corporation and its many inner and outer manifestations.
Both editors are pioneers of the area, and in this work they present a new approach to the subject area. Drawing on their wide experience, the editors have assembled a portfolio of readings from those who practise, study, and research the areas in question. They have selected illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives.
Features include:
- Editors' analysis and commentary
- Original pieces
- Case studies
- Discussion questions
- Further reading
The resulting work is an eclectic anthology that affords a new way of comprehending organisations, without the need for limitations or narrow perspectives. Revealing the Corporation is essential reading for anybody who is serious about understanding the many levels of corporate meaning.
As the concepts of corporate identity, communication, image, and branding have caught the imagination of both scholars and managers, new ways of conceptualising organisations have arisen. This international and multidisciplinary collection of works captures the quintessence of the corporation and its many inner and outer manifestations.
Both editors are pioneers of the area, and in this work they present a new approach to the subject area. Drawing on their wide experience, the editors have assembled a portfolio of readings from those who practise, study, and research the areas in question. They have selected illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives.
Features include:
- Editors' analysis and commentary
- Original pieces
- Case studies
- Discussion questions
- Further reading
The resulting work is an eclectic anthology that affords a new way of comprehending organisations, without the need for limitations or narrow perspectives. Revealing the Corporation is essential reading for anybody who is serious about understanding the many levels of corporate meaning.
Original: $257.66
-65%$257.66
$90.18Description
As the concepts of corporate identity, communication, image, and branding have caught the imagination of both scholars and managers, new ways of conceptualising organisations have arisen. This international and multidisciplinary collection of works captures the quintessence of the corporation and its many inner and outer manifestations.
Both editors are pioneers of the area, and in this work they present a new approach to the subject area. Drawing on their wide experience, the editors have assembled a portfolio of readings from those who practise, study, and research the areas in question. They have selected illuminating pieces that stem from the 1950s to the present day to highlight both practitioner and scholarly perspectives.
Features include:
- Editors' analysis and commentary
- Original pieces
- Case studies
- Discussion questions
- Further reading
The resulting work is an eclectic anthology that affords a new way of comprehending organisations, without the need for limitations or narrow perspectives. Revealing the Corporation is essential reading for anybody who is serious about understanding the many levels of corporate meaning.
